How to Clean Makeup Sponges The Right Way – The Trend Spotter

Trend Spotting: MakeUp in New York 2017 – Part 2

How to Clean Makeup Sponges The Right Way - The Trend Spotter

Trend Spotting: MakeUp in New York 2017 – Part 1​ included exhibitor and attendee numbers as well as a look at novel product formats. Here we cover emerging trends in packaging and tools.

Packages and dispensers

Powder sprayers are certainly a beauty packaging trend on the rise. Several companies at MakeUp in New York were showing various options.

Yonwoo/PKG, for instance, was offering a new powder sprayer that looks quite a conventional skin care product spray bottle and, according to Jisoo Lee, was very popular with booth visitors.

Other companies were showing powder sprayers, several in the ball-pump style.

Cosmetic Technics Korea’s packaging options included a click-top opening jar, designed to require less contact and less dexterity to open.

Roberts Beauty was featuring its hinge-less compact, the detachable mirrored lid can be used as a branded accessory once the product is gone, explains Angela Munoz, the company’s sales director.

And during product application the mirror can be slotted into the compact base in an array of positions to suit the user’s preference.  

Marker-style makeup applicators were on display at MakeUp in New York. The Makeup Market Pen from United Brands was even featured on the show’s Innovation Tree. Other quirky packages that stood out at the show include lip product containers that look lollipops and popsicles, those from Taimeng Beauty.

Wooden lids, jar covers, and decorative finishes made to look wood were seen at various booths throughout the show as well.

Tools and accessories

Plenty of brush and applicator styles were on display at MakeUp in New York this year. Hyang Nam Beauty and Taiki, for instance, were both showing tools with infused brush fibers.

Hyang Nam Beauty has makeup brushes made with tourmaline infused PBT for an anti-bacterial effect; and these were featured on the Innovations Tree.

Similarly Taiki was showing brushes made with a patented antimicrobial tech.  

Taiki was also showing a new version of its synthetic TaFre, TaFre-g made with a blend of fibers to mimic the quality and effect of brushes made with natural goat hair.

TaFre-g, “was launched in the last few months to cater to more affordable brands,” ​Isabelle Tappan, account manager for Taiki USA, tells Cosmetics Design. She says the company “has fewer customers asking for natural hair.

” ​And this trend is also why Taiki offers a vegan brush option with bamboo handles and recyclable aluminum ferrules.

Raphaël makeup brushes “develops all brushes in partnership w brands,” ​Sarah Lory, a key account manager for the company, tells Cosmetics Design.

Still, Raphaël was showing a new style suggestion, luxury brushes made without any metal ferrule.

The sample collection featured “sleek modern lines,[a] warm hand feel [for] pleasant handling, [and took advantage of the company’s] new manufacturing process,” ​according to display materials accompanying the sample brushes.

Korean brush maker Asadal was showing somewhat more novel brush options at MakeUp in New York, a three-block brush set that slides apart for use and fits together for storage or travel.

And the company was showing other styles developed purely for their decorative appeal, a brush with three distinct tufts to form a heart.

Other brush companies were showing hearts too and at least one had rose shaped brush on display.

Asadal also had a patent-pending tool on show; the small plastic contrivance slips around the palm of the hand, and has one smooth side for use as makeup pallet and a washboard side for brush cleaning.  

The next few MakeUp in events are scheduled for February 8th and 9th in Los Angeles, California; April 11th and 12th in Shanghai, China; and April 25th and 26th​ in Seoul, South Korea. Find out more here​.


How to Clean Makeup Brushes at Home

How to Clean Makeup Sponges The Right Way - The Trend Spotter

You may be surprised to learn just how dirty makeup brushes can get and how much it can affect your face. When you use makeup brushes, particles of makeup, oil, dirt, skin, and even bacteria become trapped in the bristles.

This means that unclean brushes can lead to clogged pores, blemishes and breakouts, not to mention your makeup will be harder to apply and won’t look as nice! It’s a fact that clean brushes are a lot more effective than dirty ones. So, to have great makeup you need to clean your brushes regularly and correctly.

Luckily, cleaning makeup brushes is actually quite quick and easy, so adding this step into your regular beauty routine is much more simple than it sounds.

How to Clean Makeup Brushes

Cleaning makeup brushes needn’t be time-consuming or difficult. While there are different ways you can tackle the task, they are all relatively simple and speedy.

Opting for a quick daily clean of brushes and adding in a proper cleanse once a week will keep your brushes in tip-top shape.

As well as prolonging the life of your brushes, doing so will also make your makeup and skin look significantly better.

Quick Brush Cleanse

If your brushes need cleaning but you’re low on time, try this quick cleanse.

  • Start by wetting the bristles of your brush by rinsing them under running water. Make sure to concentrate the water only on the bristles and not on the handle. If you do wet the handle, it could loosen the glue over time and cause bristles to fall out.
  • Apply some Clinique Makeup Brush Cleanser to the bristles and gently massage. If you have multiple brushes to wash, set each brush aside after cleaning.
  • Rinse your brush under running water. Once again, be careful not to get the handle wet.
  • Gently squeeze out excess water from bristles with hands.
  • Allow the brush to dry by laying it flat on a towel on the edge of a table. Leave the brush overnight.

Thorough Brush Cleanse

This thorough cleanse is perfect for brushes that require a deep clean.

  • Run brushes under lukewarm water to rinse out residual makeup left in the bristles. Focus the water on only the bristles and avoid the handle.
  • Fill a shallow bowl with lukewarm water and mix in some Ecotools Makeup Brush Cleansing Shampoo.
  • Swirl your brush tip around in the water and, if needed, swirl it in the palm of your hand to work up a lather.
  • Rinse the brush under running water.
  • Repeat this cleaning process until the water runs clear from the brush.
  • Use a clean cloth to wipe off excess water and gently reshape the bristles.
  • Lay the brush flat on a cloth to dry.

Daily Brush Cleanse

Daily care is essential to maintaining your makeup brushes.

  • After using your brushes, spray some Bobbi Brown Brush Cleaning Spray onto a tissue. You can also use a hand sanitizer for this step if you have synthetic brushes.
  • Gently sweep the bristles back and forth across the tissue until the brush is clean.
  • Allow brush to dry before using.

Bar Soap Brush Cleanse

Using bar soap to cleanse your brushes is an excellent way to target stubborn stains.

  • Wet the bristles of your brush with water.
  • Stroke the brush over a bar of  Beautyblender Solid Cleaning Soap.
  • Rinse the brush well under running water and remove any soap residue.
  • Squeeze out excess water and allow brushes to air dry.

Water-Free Brush Cleanse

A water-free cleanse is a fantastic way to clean your brushes if you’re worried about losing bristles.

  • Pour some Estee Lauder Makeup Brush Cleanser, into a small bowl or glass.
  • Dip the bristles of the brush into the solution and swirl around to dissolve dirt.
  • Use tissues or paper towel to soak up most of the cleanser from the bristles. 
  • Allow the brush to dry flat on a towel.

Different Types of Makeup Brushes

There’s no one-size-fits-all solution when it comes to using makeup brushes. Whether you’re contouring, concealing, applying bronzer or blush, you’ll need a different brush to achieve the best results. As it can be confusing to decipher exactly which brush is best for which purpose, follow this simple guide.

Foundation Brush

Foundation brushes are designed to make applying your base foundation smooth and easy. A good quality brush will ensure a seamless application for a natural look.

Concealer Brush

Concealer brushes are smaller and tailored to creating perfect spot correction. Use this brush to gently pat and even out concealer on troubled areas of skin.

Powder Brush

Powder brushes are designed to be used all over your face when dusting with loose or compact powder. A high-quality powder brush will work well and perfectly set your makeup without smudging or looking unnatural.

Contour Brush

Contour brushes have firmer bristles than typical blush brushes and a more contoured tip. This allows for accurate targeting of the areas you want to contour to avoid looking overdone.

Highlight Fan Brush

The fan-shaped bristles of a highlight fan brush are designed to pick up only a small amount of product. The highlight can then be lightly dusted over cheekbones and other areas that require highlighting.

Eyeliner Brush

Eyeliner brushes are the hero tool for creating the perfect cat eye look. They’re designed to pick up the exact right amount of product and give you maximum control to achieve a precise line.

Eyeshadow Brush

The best eyeshadow brushes are designed to pick up plenty of product and apply it precisely to the eyelid with minimal fallout.

Bronzer Brush

A good bronzer brush should be big, rounded, and fluffy. This brush style is perfect for evenly distributing bronzer and creating a natural, sun-kissed look.

Blush Brush

Blush brushes are powder brushes, except they’re more rounded and compact. Their bristles are designed to pick up the blush pigment and blend it perfectly over cheeks.

How to Know When It’s Time to Kiss Your Makeup Brushes Goodbye

How to Clean Makeup Sponges The Right Way - The Trend Spotter

It’s not just the products you use that make for a flawless face — the tools of the trade are just as (if not more) important in creating the look you really want.

Sure, we know we should keep our arsenal of brushes and sponges clean to keep breakouts at bay.

But knowing when it’s time to toss your old standbys for a fresh set can be the difference between a perfected visage and a hot makeup mess.

To suss out whether your brushes and sponges are ready for the trashcan or just in need of a serious scrub, we turned to the people who use them on the daily, as well as a few skincare experts. Plus, we scored tips to keep your instruments immaculate, so you won’t have to splurge on a new set every season.

When to wash…

We’ve been told time and time again that we should sanitize our brushes after every use, but we’ll admit that we don’t always have the time (or motivation) to do so.

While celebrity makeup artist Joy Fennell admits that it can depend on how often you use your brushes, cleansing them should be part of your routine to get ready for the week, not when your brushes are encrusted with caked-on cream and liquid products.

“In my opinion, you should wash your brushes at least once a week, especially concealer and foundation brushes,” she says, pointing to quick-drying formulas Cinema Secrets Makeup Brush Cleaner ($24) and Make Up For Ever Instant Brush Cleanser ($23) to keep everything clean and germ free. “Those brushes tend to have thicker/tighter hairs and are harder to get into.” (Photo via 10’000 Hours/ Getty)

When it comes to your fluffy wands used for powder, there’s a bit more leeway. “You can stretch it for [a couple] weeks, and that also goes for your eyeshadow brushes,” New York-based makeup artist Merli Estime says. “Spot-clean them every couple of days, but a deep clean [is needed] every two weeks.”

Otherwise your #MOTD and skin could pay the price. “When you use your sponges and brushes [when they] are dirty, your application is not going to be the same as if it were fresh,” Estime says. “You’ll find that your foundation application is streaky because your foundation brush has so much buildup of product.

” Although you can’t brush a breakout from one area of your face to another with dirty tools, you could cause harm if you’ve already popped a pimple or have a scratch. “Staph infections can occur and can be spread since the staph organism can live in the presence of oxygen,” Clarisonic co-founder and skin care expert Robb Akridge says.

“Typically, these infections occur where there is a small cut or open lesion.”

One way to get rid of the skin-damaging dirt and buildup on brushes is to use a cleansing oil, DHCDeep Cleansing Oil ($28) or Neutrogena Ultra Light Face Cleansing Oil & Makeup Remover ($8), before soaping up with a gentle formula Dr. Bronner’s Pure-Castile Liquid Soap ($7).

As they do when they’re used to cleanse the face, the oils cut through the crusty bits of leftover makeup and soften bristles. “If you still have natural hair brushes, they also need conditioning too.

Often, soaps tend to strip the hair and don’t add any conditioning to it, so then that’s how the brushes start becoming hard on your face,” Estime says.

Sponges, on the other hand, can vary the type you’re using. While Fennell tends to rely on classic makeup sponges that she can easily toss after working on her clients, she gives her own Beautyblenders ($20) a bath at least twice a week if not daily.

“I don’t wash sponges, because washing them can just keep the bacteria in them,” she explains. “I usually buy a big pack so I can just throw them away after a job. Beautyblenders are a different story.

You can wash yours at least one to two times a week and make sure it dries completely.”

While we only use an eyelash curler for a few seconds, it still comes in direct contact with the eye. And if you leave it dirty for too long, the device can become harder to open and close. “You should change out your rubber grips because they can hold a lot of bacteria in them as well,” Fennell says.

While a wipe down with some alcohol can help kill the germs on the surface, according to Akridge, pop the curler into a pot if it’s made of metal. “Depending on the tool, boiling water is a great option for a once-a-week deep cleanse but not something I would recommend every day,” he says.

There’s also always the option to switch out the rubber grips — after all, that’s precisely why they include extras in lash curler packages.

Keeping your tools clean and conditioned will help ensure that they last longer, but everything else in life, they won’t last forever. There are a number of indicators that your brushes are on its last legs, er, bristles.

One is that they start feeling harsher on your skin whether they’re natural hair or synthetic. Another, according to Fennell, is if you get a whiff of something weird. “If your brush ever smells weird, most ly it’s time to go,” she says.

This is more ly to happen to natural hair versions since they tend to harbor bacteria more than synthetic brushes. (Photo via Paco Navarro/ Getty)

The most telltale sign, though, is when your brushes don’t return to their natural shape after a scrub down or start to shed when you use them — whether it’s a wand or an electric brush head Clarisonic Sonic Foundation Makeup Brush ($39).

“It’s hard to put an actual time on when you should throw away makeup brushes, but I generally look to see if hairs start falling out on a consistent basis or if the brush no longer goes back to its original shape,” Fennell says.

One way to reduce the risk of molting makeup brushes, however, is to lay them flat after washing them to prevent the water from separating the strands from the glue at the base.

While typical makeup wedges can be tossed out after one use, Beautyblenders and similar sponges will last for a few months when cleaned regularly. “They’re recommended [to last about] three months.

I would say about the same, depending on how often you use it,” says Estime, pointing out that depends on how often you use them. “The sponge will tell you when it’s not good anymore — it’ll start to break apart, and you’ll have little holes.

At that point, I would just toss it.”

RELATED: Find Out Which Natural Oils Are Best for Hair, Skin, and More

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.


10 Makeup Brushes You Can Find In Your Local Art Store

How to Clean Makeup Sponges The Right Way - The Trend Spotter


Brushes can make or break a makeup look, so its imperative you choose ones that are good quality. We totally understand that not everyone has the cash to blow at MAC, Sigma, or Hakuhodo.

And while there are some really great makeup brushes out there that are super affordable, one of the best places to buy cheap, amazing quality brushes is closer than you think. The art supply store. Yes, you heard us. The art store. Think about it.

When you look at them, it’s easy to see that makeup brushes are modeled after artist brushes, so it makes sense that you can use them just as well!

When buying art brushes to use for makeup, there are a few important things to keep in mind. The first is the texture. Make sure you’re feeling the bristles of the brushes–if they’re too rough and scratchy, it’s obvious they’re not going to work on your eyes and face.

It’s also important to figure out what kind of hairs you want for your brushes. The art store carries both natural haired bristles, which work best with powder products, and synthetic haired bristles, which work amazingly with liquids and creams. Now, if you walk in and feel overwhelmed by the selection, don’t worry–we’ve got you covered.

Here’s a list of 10 types of makeup brushes you can find to get you started:

1. Foundation and concealer brushes.
Any flat, synthetic haired brush that you find at the craft store will work wonders as a foundation or concealer brush.

These brushes either come in a filbert shape, which is rounded at the top, or a square shape.

We recommend the Simply Simmons’ Filbert brushes and Flat Wash brushes for their soft texture, array of sizes, and durability.

2. Powder and blush brushes.
A larger, fluffy brush is key for flawlessly applying powder, blush and bronzer. Luckily, at the art store there are multiple options to choose from. Once again, remember to feel the bristles to make sure they’re not too rough. We enjoy Loew Cornell’s Natural Round Mop Brush, which comes in three different sizes.

3. Quill mop brushes.
Slightly more expensive, the Isabey Squirrel Quill Mops are some of the most versatile brushes you can find at an art supply store. The soft, tapered bristles are originally made for watercolor painting, but with a range of sizes, these brushes are perfect to use for powder, highlight, or to blend color into the crease.

4.Flat eyeshadow brushes.
Loew Cornell’s Maxine’s Mop brushes are, for sure, the most popular artist brush that can be used for makeup. In four different sizes, the flat, oval shape is perfect for packing color onto the lid. And even better, the 3/8″ brush is almost a perfect dupe for the ever-so-popular MAC 239 brush. Score!

5. Blending brushes.
Fluffy, blending brushes are crucial for achieving a flawless eyeshadow look. Watercolor brushes, such as the Artist’s Loft Marseille Sable Round Watercolor Brush, are perfect to use because of the soft texture of the bristles. The long, tapered shape is also ideal for more precise crease work.

6. Pencil brushes.
Pencil brushes are excellent for precision work on the eyes, placing color on the inner corners, and shading the lower lash line. Lucky for us, the craft store carries a perfect and much cheaper alternative. Princeton’s Preferred Fix-It Brush is a pencil brush with a pointed tip that’s sturdy and keeps it shape no matter how many times you wash it.

7. Angled brushes.
To be quite honest, the art store is probably the best place you can ever purchase angled brushes from.

Pretty much every brand carries a range that comes in all different sizes and bristle hairs.

Art store angled brushes are perfect for shadow, liner, brows–you name it! Our absolute favorite is the American Painter Angular Shader Brush for its thin shape, precision, and ability to distribute product evenly.

8. Fine liner brushes.
Fine liner brushes are excellent for creating the perfect cat eye or doing more graphic liner looks. Almost every brand carries fine brushes for artists’ precision work. We suggest sticking to durable, synthetic bristles that flow well with the movement of your hands and keep their shape, such as Princeton’s Spotter Brush.

9. Chisel brushes.
Flat, square brushes–otherwise known as chisel brushes–are extremely versatile for makeup application.

They can be used to apply concealer, shadow, smudge out eye pencils, fill in eyebrows, do eyeliner, apply lipstick–the possibilities are endless! So, we highly suggest you run out and grab a few now.

Our favorite just so happens to be the American Painter Chisel Blender Brush.

10. Lip brushes.
Sharp, thin, synthetic-haired lip brushes are what every makeup artist turns to in order to create the perfect pout. The small shape is perfect for achieving clean, precise edges, while the flat bristles layer on color evenly and smoothly.

When shopping for a lip brush at the art store, you have quite a few options.

We suggest going with a small, filbert style brush, the American Painter Long Filbert Brush in Size 2, because of the synthetic hairs, which clean up easily, and its ability to fit around all the contours of the mouth with no problem.


How to Clean Makeup Sponges The Right Way - The Trend Spotter

Retailer’s global buyers forecast flavors, ingredients, appetites

AUSTIN, Texas (Dec. 6, 2016) – Today, Whole Foods Market’s global buyers and experts announced the trends to watch in 2017. Wellness tonics, products from byproducts and purple foods are just a few top predictions according to the trend-spotters, who share more than 100 years of combined experience in sourcing products and tracking consumer preferences.

Whole Foods Market’s top 10 trends for 2017 include:

Wellness Tonics – the new year will usher in a new wave of tonics, tinctures and wellness drinks that go far beyond the fresh-pressed juice craze. The year’s hottest picks will draw on beneficial botanicals and have roots in alternative medicine and global traditions.

Buzzed-about ingredients include kava, Tulsi/holy basil, turmeric, apple cider vinegar, medicinal mushrooms ( reishi and chaga), and adaptogenic herbs (maca and ashwagandha). Kor Organic Raw Shots, Suja Drinking Vinegars and Temple Turmeric Elixirs are just a few products leading the trend.

Products from Byproducts – Whether it’s leftover whey from strained Greek yogurt or spent grains from beer, food producers are finding innovative – and delicious – ways to give byproducts new life.

Eco-Olea is using water from its olive oil production as the base for a household cleaner line; condiment brand Sir Kensington’s is repurposing leftover liquid from cooking chickpeas in a vegan mayo; and Atlanta Fresh and White Moustache are using leftover whey from yogurt production to create probiotic drinks.

Coconut Everything – Move over coconut oil and coconut water – coconut flour tortillas, coconut sugar aminos and more unexpected coconut-based products are on the rise.

Virtually every component of this versatile fruit-nut-seed (coconuts qualify for all three!) is being used in new applications.

The sap is turned into coconut sugar as an alternative to refined sweeteners; the oil is used in a growing list of natural beauty products; and the white flesh of the coconut is now in flours, tortillas, chips, ice creams, butters and more.

New picks coconut flour Paleo wraps, 365 Everyday Value Fair Trade coconut chips and Pacifica Blushious Coconut & Rose Infused Cheek Color demonstrate coconut’s growing range.

Japanese Food, Beyond Sushi – Japanese-inspired eating is on the rise and it doesn’t look anything a sushi roll.

Long-celebrated condiments with roots in Japanese cuisine, ponzu, miso, mirin, sesame oil and plum vinegar are making their way from restaurant menus to mainstream American pantries.

Seaweed is a rising star as shoppers seek more varieties of the savory greens, including fresh and dried kelp, wakame, dulse and nori, while farmhouse staples Japanese-style pickles will continue to gain popularity.

The trend will also impact breakfast and dessert, as shoppers experiment with savory breakfast bowl combinations and a growing number of mochi flavors green tea and matcha, black sesame, pickled plum, yuzu citrus and Azuki bean. This is playing out in products 365 Everyday Value® Sweet Sabi mustard, Republic of Tea’s new Super Green Tea Matcha blends and recipes Coconut Mochi Cakes.

Creative Condiments – From traditional global recipes to brand new ingredients, interesting condiments are taking center stage. Once rare and unfamiliar sauces and dips are showing up on menus and store shelves.

Look for black sesame tahini, habanero jam, ghee, Pomegranate Molasses, black garlic purée, date syrup, plum jam with chia seeds, beet salsa, Mexican hot chocolate spreads, sambal oelek or piri piri sauce, Mina Harissa, and Frontera Adobo Sauces (Ancho, Chipotle and Guajillo varieties).

Rethinking Pasta – Today’s pastas are influenced less by Italian grandmothers and more by popular plant-based and clean-eating movements.

Alternative grain noodles made from quinoa, lentils and chickpeas (which also happen to be gluten free) are quickly becoming favorites, while grain-free options spiralized veggies and kelp noodles are also on the rise.

That said, more traditional fresh-milled and seasonal pastas are having a moment too, which means pasta is cruising into new territories with something for everyone.  

Purple Power – Richly colored purple foods are popping up everywhere: purple cauliflower, black rice, purple asparagus, elderberries, acai, purple sweet potatoes, purple corn and cereal. The power of purple goes beyond the vibrant color and often indicates nutrient density and antioxidants. 

Back to the Roots Purple Corn Cereal, Jackson’s Honest Purple Heirloom Potato Chips, Que Pasa Purple Corn Tortilla Chips, Love Beets and Stokes Purple Sweet Potatoes are all examples of this fast-growing trend.

On-the-Go Beauty – “Athleisure” is not just a fashion trend; the style is now being reflected in natural beauty products, too. With multitasking ingredients and simple applications, natural beauty brands are blurring the line between skincare and makeup products, and simplifying routines by eliminating the need for special brushes or tools.

Trending products include Mineral Fusion 3-in-1 Color Stick, Well People Universalist Multi-Stick and Spectrum Essentials Organic Coconut Oil Packet.

Flexitarian – In 2017, consumers will embrace a new, personalized version of healthy eating that’s less rigid than typical vegan, Paleo, gluten-free and other “special diets” that have gone mainstream. For instance, eating vegan before 6 p.m.

, or eating paleo five days a week, or gluten-free whenever possible allows consumers more flexibility. Instead of a strict identity aligned with one diet, shoppers embrace the “flexitarian” approach to making conscious choices about what, when and how much to eat.

Growing demand for products 365 Everyday Value Riced Cauliflower (used for clean-eating favorites gluten-free pizza crusts), Epic Bison Apple Cider Bone Broth and Forager Cashew Yogurt point to growth in this clean-eating category.

Mindful Meal Prep – People aren’t just asking themselves what they’d to eat, but also how meals can stretch their dollar, reduce food waste, save time and be healthier.

Trends to watch include the “make some/buy some,” approach, using pre-cooked ingredients from the hot bar to jumpstart dinner, or preparing a main dish from scratch and using frozen or store-bought ingredients as sides.

Fresh oven-ready meal kits and vegetable medleys are also on the upswing as shoppers continue to crave healthier options that require less time. Whole Foods Market’s Freshly Made video series highlights the kinds of recipes and ingredients shoppers are seeking.

This year’s predictions came from Whole Foods Market’s experts and industry leaders who source items and lead trends across the retailer’s cheese, grocery, meat, seafood, prepared foods, produce and personal care departments, and spot trends for the retailer’s more than 465 stores. For interviews with Whole Foods Market’s experts, or to learn more about their 2017 predictions, contact or

As a classically trained chef with a political science degree, Molly puts her food fascination to work on the global Culinary & Hospitality team at Whole Foods Market.