Question: Why Did Sephora Stop Selling The Ordinary?

Why is the ordinary banned in Canada?

Deciem, the upstart Canadian company behind the hugely popular The Ordinary Skin Care line, has closed its stores because of what the chief executive says is criminal activity within the company..

What does Deciem mean?

Deciem is a Toronto-based company founded in 2013 by a serial beauty entrepreneur named Brandon Truaxe. … According to a company representative, “The name comes from decima, which means ‘ten’ in Latin.

Is the ordinary safe to use?

The Ordinary, under the DECIEM brand umbrella, claim to offer “clinical formulations with integrity”. … Products from The Ordinary line are also vegan and cruelty-free, as well as being free of parabens, sulphates and mineral oil.

Who owns the ordinary brand?

Brandon TruaxeDeciem founder Brandon Truaxe, the brain behind The Ordinary brand, dies aged 40. Brandon Truaxe, the founder and former CEO of cosmetic skincare company Deciem, which is behind the cult brand The Ordinary, has died at 40. The cause of death has not yet been released.

Are the ordinary products on Amazon real?

Amazon is not listed as a authorized retailer on the Ordinary/ DECIEM website. Based on that, I wouldn’t trust the Ordinary products being sold on here. The products could be legitimate ones that were bought separately and are now being resold on Amazon by a third-party retailer, or they could be really good fakes.

Do they sell the ordinary in Sephora?

Much-loved affordable skin-care line The Ordinary will no longer be available at Sephora. After joining the retailer about six months ago, the brand will be moving to Ulta. Women’s Wear Daily confirmed the news this morning.

Is the ordinary being discontinued?

Deciem, the skincare company which has brought us much-loved brands such as The Ordinary, Niod and Abnomaly, is closing down. … “This is the final post of Deciem,” he continues. “We will shut down all operations until further notice – we have two months. Please take me seriously.”

Is the ordinary Made in China?

FYI guys, DECIEM and The Ordinary do not test on animals and do not ask others to do so. For this reason, none of their brands or products are sold in mainland China since such sales require animal testing for registration purposes.

How did Deciem founder Brandon died?

Brandon Truaxe, who launched and ran the cult multi-brand beauty company Deciem, has died at the age of 40. No official cause of death has yet been publicly confirmed, but a report in Canada’s National Post says that “it is understood he fell from a condominium building near Toronto’s downtown.”

What should not be mixed with ordinary?


Who owns Deciem now?

In June 2017 Truaxe’s success attracted the attention of leading beauty conglomerate Estée Lauder Companies (ELC), which acquired an equity ownership of 28% (one-third equal partner) in DECIEM for $50 million.

Where is the ordinary made?

CanadaAll of The Ordinary formulations are made by our in-house team of bio-chemists and materials-chemists in our own lab. Who manufactures your products? DECIEM is the parent company of The Ordinary and all of The Ordinary products are manufactured or bottled in Canada in GMP-compliant facilities.

Did Estee Lauder buy the ordinary?

When it launches a foundation in Spring of 2017, it incites a frenzied waitlist of 25,000 people. June 15, 2017: Estée Lauder invests in Deciem, becoming a minority shareholder with a 28 percent stake in the brand. Dec. 2017: The Ordinary launches in Sephora.

Do they sell the ordinary at Walmart?

The Ordinary – The Ordinary Niacinamide 10% + Zinc 1% 30ml – –

Why is ordinary so cheap?

The The Ordinary 100% Cold-Pressed Virgin Marula Oil is exactly what it says, there is only one ingredient on that list and it’s the seed oil. By focusing simply on the ingredients which work, The Ordinary are able to keep their costs massively down and sell their products for a smaller price.

Is Amazon ordinary real?

If you are wondering, YES, it is the real product, it comes in genuine packaging and works/smells/looks exactly like how it should. If you have dull skin, closed comedones, acne, enlarged pores, or fine lines, THIS IS THE PRODUCT FOR YOU! Do not use it without clean skin before, or moisturizing after.

What does the ordinary Buffet do?

What Is The Ordinary Buffet & What Does It Do? The easiest way to describe The Ordinary Buffet is a concoction of fabulous ingredients, a multi-peptide serum that fights multiple signs of ageing. It reduces fine lines & wrinkles, hydrates, fades dark spots, brightens, firms, and smoothens the texture of the skin.

Does Walmart price match? is committed to providing low prices every day, on everything. * So if you find a lower price from an online retailer on an identical, in-stock product, tell us and we’ll match it.

Does Estee Lauder test animals 2019?

More than 30 years ago, The Estée Lauder Companies was one of the first cosmetics companies to eliminate animal testing as a method of determining cosmetic product safety. We don’t test our products on animals and we don’t ask others to test for us.

Is the ordinary available in stores?

Deciem’s The Ordinary Is Officially Available at Ulta, and Everything Is Under $15. The fan-favorite, affordable skin-care brand just got even more accessible. … Head to now to check out all your favorite staples — and don’t forget to set your reminders for August 5 when you can shop the products in person.

What are the best the ordinary products?

Best The Ordinary Products 2020The Ordinary 100% Pycnogenol 5%The Ordinary Niacinamide 10% + Zinc 1% High Strength Vitamin and Mineral Blemish Formula.The Ordinary Caffeine Solution.The Ordinary Hyaluronic Acid 2% + B5 Hydration Support Formula.The Ordinary Squalane Cleanser.The Ordinary 100% Ascorbic Acid Powder.More items…•